What is White? White balance is essentially a corrective procedure in adjusting colors in photographs to ensure that scenes are as neutral as possible. That would mean making sure that white areas are actually white. Technically speaking, the most important aspect of white balance correction is to make sure certain reference areas of the scene is neutral, so it doesn’t always have to involve the color white per se. In short, a scene filled with colored hues...

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After discussing most of the basics of exposure, let’s take a look on some common exposure errors that frequent our photographs when we rely on automation too much. Problem 1: Underexposure of Subject in Front of Bright Background. We often shoot indoors and it is logical that we place our subjects near the window or whatever large lightsource we may see available. Due to the significant coverage and intensity of the bright background, our camera meter tends...

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Optimizing the businesses website for search engines can be a great way for photographers to attract a constant stream of potential clients to their websites. After working with SEO for many years I have learned to appreciate the value of SEO and it is without doubt the one strategy I advice everyone, regardless of industry, to look into. SEO is a long term strategy as it does not happen over night. It can take everything from...

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Exposure Lock In addition to exposure compensation adjustments, we can also use our camera’s exposure lock function to create proper exposures. Unlike the exposure compensation method where we allow the camera to take a midtone reading then adjust the exposure afterwards, exposure lock allows the us, the photographer, to manually seek out an area in the scene which we consider as midtone before making an exposure. In Canon cameras, the exposure lock button is located at the...

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In order to make it as a photographer, you need to be able to communicate with your clients and sell your work. It doesn’t always matter if you are a great photographer, if you don’t know how to communicate with them. Improving your pitch can for many be the key to success. It’s an small investment, that can give a huge return. If you find yourself in a situation where you regularly get contacted by prospective...

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